Tuesday, January 20, 2009

Oasis Tries Their Hand at Viral Marketing

Last year, Oasis decided to promote their new album, Dig Your Own Soul, in a very unusual way: get buskers from the New York City metro system to learn a couple of the songs, and then "leak" the songs to an unsuspecting public by performing them. Well, that time has come and gone, but they made sure to document the whole experience in this fascinating, 18-minute film (with cinematography by Wendy and Lucy's Sam Levy):


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