Gatorade Corners the Elusive Nerd Market

Gatorade sells a lot of sports drinks to a lot of people, but apparently they must have been missing out on the demographic of geeks and nerds (a demographic that yours truly is a lifetime member of). How else to explain this insanely elaborate homage to Monty Python and the Holy Grail, entitled The Quest for G?


While the joke doesn't really work some of the time (how do you make fun of something that was funny to begin with?) there are some inspired moments, including the gang's showdown with dance group JabbaWockeez and their final battle with a fire-breathing poodle.