Tuesday, September 06, 2005

The right way to market an album

A while back, I played a song by The Spectacular Fantastic on an episode of Jump Cut Radio. Since then, I've downloaded their free EP and enjoyed every single minute of it. Now, they've got a new album coming out and they've devised an awesome way to sell it. They've made a mashup of all the tracks on the album so you get the 30-second samples of each track, but it all flows together as a cohesive whole, making the album all the more intriguing. You can download the mashup here.

You can also pre-order the new album, The Spectacular Fantastic Goes Underground, by visiting this site.

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